A Bit About My Experience
I'm a seasoned content and digital branding specialist with 10+ years of experience in copywriting, content strategy, and graphic design. Throughout my career, I’ve created a portfolio of 4,000+ articles and 10,000+ original ads and branding assets, helping businesses elevate their online presence and authentically engage their audiences.
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In 2020, I founded my first company, driven by a passion for storytelling and impactful design. Since then, I've partnered with digital and SEO agencies as a part-time content consultant, crafting tailored content strategies that drive measurable results.
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In 2022, I launched Ophthalmology24, initially a personal side project, which has evolved into my primary professional focus. Today, I serve as CEO and Marketing Manager of Ophthalmology24, leading our mission to make hands-on ophthalmology education more accessible worldwide and create high-quality eye health content for patients and ophthalmologists.
How I became a part of Ophthalmology24?
In early 2022, I and Atanas Bogoev M.D. created a platform to help Ukrainian ophthalmology residents and specialists safely relocate across Europe. We wanted to support refugees from Ukraine and give them fair career options to practice ophthalmology outside of their country. This is why we set up the Ophthalmology24 website.
As time went by, we got immense help from SOE (European Society of Ophthalmology) to keep the project moving forward and help as many people as possible. Eventually, we transferred all the traffic to go through the SOE website, and it was time to grow Ophthalmology24 in a new direction.
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We took a break for a few months while we figured out if we wanted to move this eye health project forward. We set up a plan of how to make the most of this ophthalmology medical hub and leave a long-term positive digital footprint. A project that will make a difference in the world.
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That's why I work hard to ensure Ophthalmology24 is not just another medical blog that spits random content for incentives. Instead, everything we put on our ophthalmology website is carefully planned and curated to be of the most help to the audience. ​
​​As a specialist in digital branding and content, I'm currently leading the company's Marketing department and coordinating projects for ophthalmology training and educational resources for YOs. The main focus of our company since 2025 has been to create a platform where medical students, residents, and specialists can find opportunities for career growth, and where eyecare brands can find marketing services, specifically tailored to the med-tech and medical fields.