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Maria Cholakova-Sonrisa

CEO & Medical Content Creator

A Bit About My Experience

I'm a seasoned content and digital branding specialist with 10+ years of experience in copywriting, content strategy, and graphic design. Throughout my career, I’ve created a portfolio of 4,000+ articles and 2,000+ original ads and branding assets, helping businesses elevate their online presence and authentically engage their audiences.

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In 2020, I founded my first company, driven by a passion for storytelling and impactful design. Since then, I've partnered with digital and SEO agencies as a part-time content consultant, crafting tailored content strategies that drive measurable results.

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In 2022, I launched Ophthalmology24—initially a personal side project—which has evolved into my primary professional focus. Today, I serve as CEO of Ophthalmology24 Ltd, leading our mission to make hands-on ophthalmology education more accessible worldwide and create high-quality eye health content.

How I became a part of Ophthalmology24?

In early 2022, I and Atanas Bogoev M.D. wanted to create a platform that would help Ukrainian ophthalmology residents and specialists safely relocate across Europe. We wanted to support refugees from Ukraine and give them fair career options to practice ophthalmology outside of their country. This is the reason why we set up the Ophthalmology24 website initially.

 

As time went by, we got immense help from SOE (European Society of Ophthalmology) to keep the project moving forward, in order to help as many people as possible. Eventually, we transferred all the traffic to go through the SOE website, and we decided that it was time to start growing Ophthalmology24 in a new direction.

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We took a break for a few months while we figure out if we want to move this eye health project forward, and set up a plan of how to make the most of this ophthalmology medical hub, so we could leave a long-term positive digital footprint. I like to work on projects that make a difference in the world. 

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That's why I work hard to ensure Ophthalmology24 is not just another medical blog that spits random content for incentives. Instead, everything we put on our ophthalmology website is carefully planned and curated to be of the most help to the audience. All eye care and eye health information we share is thoroughly fact-checked by medical doctors and supported by published scientific research in the field of ophthalmology. 

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